When Grand Theft Auto V hit shelves in 2013, it made headlines by earning $815 million in just 24 hours — at the time, the biggest launch in entertainment history. Now, over a decade later, its successor is poised to leave that record in the dust.
According to projections from venture capital firm Konvoy, Grand Theft Auto 6 is expected to generate a staggering $2 billion in revenue on its first day alone, more than doubling the historic first-day sales of its predecessor.
If true, this would make GTA 6 not just the biggest video game launch of all time, but arguably the largest single-day release across all media — surpassing blockbuster films, albums, and streaming debuts combined.
📈 A Historic Projection
Analysts at Konvoy estimate Rockstar’s highly anticipated sequel will move 25 million units on day one — thanks to an estimated 10 million preorders already in place — with an average price of $80 per copy.
This price point, higher than the standard $70 for AAA titles, reflects both rising development costs and consumer willingness to pay a premium for what many view as the pinnacle of gaming. Konvoy suggests this bump alone will contribute significantly to the record-breaking revenue.
🚀 Beyond Day One: The Bigger Picture
Konvoy’s forecast doesn’t stop at launch day. Analysts believe GTA 6 will sell 40 million copies by the end of its first week, and an eye-watering 85 million copies within the first 60 days.
For comparison, GTA 5 sold roughly 90 million copies — but it took nearly five years to reach that milestone.
Moreover, the revenue potential doesn’t end with upfront sales. Rockstar’s business model has evolved since 2013 to include robust post-launch monetisation: GTA Online microtransactions and the GTA+ subscription service are already billion-dollar engines.
Konvoy estimates the average player will spend an additional $20 per month through these channels, potentially pushing total GTA 6 revenue to $7.66 billion by the two-month mark — nearly quadrupling its reported development budget.
🎥 Hype and Anticipation at Fever Pitch
Much of this success is driven by the enormous anticipation surrounding the game. Rockstar has already set records with its trailers, which collectively garnered hundreds of millions of views within days.
Social media platforms have been flooded with fan theories, reaction videos, and memes dissecting every frame of footage. Industry insiders have praised Rockstar’s ability to keep fans engaged while revealing very little concrete information — a masterclass in modern marketing.
💰 Why $80 Seems Worth It
While the idea of paying $80 for a single game may seem steep, most analysts agree it reflects the changing economics of game development.
AAA titles now take years longer to produce and cost exponentially more to develop than they did in 2013. By positioning GTA 6 as not just a game but as an entire entertainment platform — one that players will inhabit for years — Rockstar is banking on players perceiving the price as a fair investment.
And the numbers seem to support them. With preorders already surpassing expectations, it’s clear that millions are willing to pay a premium to experience the next evolution of the open-world genre.
🌟 A New Standard for the Industry
If Konvoy’s estimates hold true, GTA 6 could fundamentally redefine what is possible in entertainment launches. Not just in gaming — but in all of media.
Never before has a single product crossed the billion-dollar threshold in a single day, let alone two billion. This would set a new bar for marketing, development, and consumer engagement — and intensify pressure on competitors in both gaming and adjacent industries to rethink their own launches.
📝 Final Thoughts
While Rockstar has yet to confirm exact pricing or its own internal forecasts, the sentiment is clear: GTA 6 is not just a sequel; it is an event.
More than a decade after its predecessor shattered records, this franchise remains the defining benchmark for what the gaming medium can achieve — creatively, culturally, and commercially.
As Konvoy’s projections suggest, GTA 6 is on track to not merely break records but to rewrite them entirely. For an industry constantly chasing the next big thing, it seems the crown will remain firmly in Rockstar’s hands — at least for now.
